Sri Lanka, as a globally acclaimed leisure destination, takes the lead to revitalize the regional and domestic tourism industry through enhanced regional cooperation
The Foreign Ministry of Sri Lanka, jointly with the Sri Lanka Tourism Promotion Bureau, organized a virtual business to business (B2B) interactive session on 17 August, 2021, with the Member States of the Conference on Interaction and Confidence Building Measures in Asia (CICA) to enhance tourism cooperation. About 100 tourism industry experts representing the public and private sector from twenty-seven CICA Member States participated in the webinar. The discussions focused on the importance and benefits of international collective efforts and joint endeavors to build a more resilient and sustainable tourism sector in the post-pandemic era.