Sri Lanka Tourism launches its new brand identity ‘So Sri Lanka’ at World Travel Market 2018 in London
Sri Lanka Tourism launched its new destination brand identity entitled ‘So Sri Lanka,’ on 5th November 2018 at a gala event at the Grosvenor House London Ballroom, coinciding with the World Travel Market (WTM) 2018. The new brand identity was launched in the presence of the Minister of Tourism and Wildlife of Sri Lanka Vasantha Senanayake; Member of the House of Lords the Rt. Hon. Lord Naseby; MP for North-East Hampshire & the UK Prime Minister’s Trade Envoy to Sri Lanka Ranil Jayawardena; Sri Lanka’s High Commissioner to the United Kingdom Manisha Gunasekera; Mayor of Harrow Council Kareema Marikar; Director, Marketing, Sri Lanka Tourism Promotion Bureau Madubhani Perera; industry leaders from Sri Lanka; and invitees from the British travel trade and the media. The WTM, held from 5 to 7 November 2018 at the Excel Exhibition Centre, London, was attended by over 60 industry partners from Sri Lanka, among others.