Sri Lanka High Commission in London hosts “Sri Lanka: Through Me” Tourism Promotion Event

The Sri Lanka High Commission in London, in collaboration with the British Guild of Travel Writers (BGTW) and the Sri Lanka Tourism Promotion Bureau, organised a tourism promotion event titled “Sri Lanka: Through Me” on 25 September 2025 at the High Commission premises. The event welcomed many British travel writers and tourism enthusiasts, offering an engaging platform to share Sri Lanka’s diverse experiences and opportunities.

Welcoming the guests, the High Commissioner stated that it is Sri Lanka’s privilege to host 34 distinguished travel writers over a carefully curated three distinct travel themes earlier this year. He mentioned that this event serves as a celebration of these writers’ perspectives, captured through their lenses and immersive storytelling.

Highlighting the economic and strategic impact of tourism, the High Commissioner emphasised the multiple pillar effect on Sri Lanka’s value chain that leads to Sri Lankan farmers with the world. This uplifts the lives of villagers in Sri Lanka through tourism, from hotels and travel services to local agriculture. He further stated that, this direct access not only benefits farmers but also generates employment opportunities for local villagers, many of whom work in the hospitality sector.

The event also featured remarks by Mr. Chris Coe, Chair of the BGTW, who shared his interpretation of Sri Lanka’s tourism potential. He highlighted the country’s rich diversity, noting how the island offers a combination of cultural heritage, natural beauty, and authentic experiences that make it a compelling destination for travellers.

The panel also featured Jane Wilson, Olly Beckett, and Debbie North, who shared their experiences of Sri Lanka’s heritage, nature, and accessibility. Broadcaster and writer Shebs Alom also contributed to the evening with a specially curated video, capturing the richness of Sri Lanka’s food and culture. Guests then savoured a traditional Sri Lankan dinner, reflecting the country’s renowned hospitality.